“What is real? How do you define ‘real’? If you’re talking about what you can feel, what you can smell, what you can taste and see, then ‘real’ is simply electrical signals interpreted by your brain.” -Morpheus

The 1999 film, “The Matrix”, popularized the Red Pill and the Blue Pill as a cultural metaphor for the choice between two realities.

By taking the Red Pill, the character of Neo would be embarking on a new life of brutal truths and a harsh knowledge of “reality” but he would also have his freedom.

By taking the Blue Pill, he would have a life of security, luxury, peaceful happiness and blissful ignorance of the brutal realities of life. He would, in essence, remain in the false illusion that was his current life.

The concepts showcased in The Matrix are not new. Lewis Carroll’s “Alice in Wonderland” also contained similar themes. Alice is forced to choose between different colored potions which will either start her adventure and send her down the Rabbit Hole, or end it, and allow her to go back home to the life she already knows.

The irony is perhaps that as humans, we are now seeking out our own Blue Pill as an escape from daily life. Virtual worlds and Augmented Reality offer us a way to jump into entirely new worlds that previous generations could only imagine.

If “reality” is simply how our brains interpret data, then our perceptions truly are, our own realities and to a large extent, we are capable of creating our reality. Internally, we can choose how we wish to perceive our reality by questioning it, analyzing it and assessing its validity in relation to the life we really want to live. It’s like a smoke check for our worldviews.

However, with the advent of Virtual and Augmented reality, humans can now externally alter their perceptions of reality. By putting on a VR headset or using AR features on a phone or AR enabled glasses, humans can change how they perceive their surroundings, or jump into a completely different world altogether.

This capability, in its suped up, modern form, is so new, we have yet to see what the broad implications will be. Just as social media has proven itself to be an enormous social change agent, VR and AR could also begin to change our social landscape.

An individual experiencing a paradigm shift is a powerful experience. It allows someone to see the world in a completely different way than they did before. It affects their values, thoughts, actions and the eventual outcomes of their lives.

With VR and AR, we are entering a new era, where large swaths of the global population may be able to experience these paradigm shifting events together, in real time.

It will change the way we interact with each other. It will change the way we shop, work, play and create. All businesses in the future will have a Virtual and/or Augmented Reality presence.

We are only at the beginning of this exciting new era. With new Virtual Reality hardware and software being released all the time, an evolution of our shared reality is inevitable, and exhilarating.

Want to bring your business into the future of humanity’s new Virtual and Augmented Reality? Let us help you create a new world that is perfect for your customers and built just for you.

Photo by: W. Carter